SEO and Websphere Commerce: remove context-path on home page

To increase SEO ranking, the traditional 301 (0 302) redirect from website root to the store URL (for example [301] o [302]) could be a problem.

It’s quite simple to configure IHS with Redirect rules to hide context-path on a WC home page like on (very good implemented the SEO strategy here).

If you want to test it in your WCD 7 (Websphere Commerce Developer) environment just configure the IHS (Configuring the IBM HTTP Server to work with WebSphere Commerce Developer) adding these lines

<VirtualHost *:80>
ServerName *
Alias /wcsstore “C:\IBM\WCDE_ENT70\workspace\Stores\WebContent”
Alias /wcs “C:\IBM\WCDE_ENT70\workspace\CommerceAccelerator\WebContent”
# Example: Turn on the rewrite engine.
RewriteEngine On
RewriteCond %{HTTP_HOST} ^<yourHostName>$
RewriteCond %{REQUEST_URI} ^(/)?$
RewriteRule ^(/)?$ /webapp/wcs/stores/servlet/TopCategories_10051_10051 [PT,NC]

RewriteCond %{REQUEST_URI} !^(/)?$
RewriteCond %{REQUEST_URI} !^/webapp.*$
RewriteCond %{REQUEST_URI} !^/wcsstore.*$
RewriteCond %{REQUEST_URI} !^/wps.*$
RewriteCond %{REQUEST_URI} !^/images/.*$
RewriteCond %{REQUEST_URI} !^/favicon\.ico

RewriteRule ^/(.*)$      /webapp/wcs/stores/servlet/$1 [PT,NC]

With these changes, you’ll see the Madisons’s home without context path on your WCD + IHS

Madisons Home Page no context path


Websphere Commerce and Portal Architect ✔ Motivated IT professional with more than ten years of experience, combining Java and JEE developer skills with systems and IBM products installation knowledge. ✔ Strong experience and skills on planning, architecting and implementing complex commerce and portal solutions based on IBM middleware products. ✔ Reliable with a strong network attitude, experience on leading developer's teams and manage international relationships. Specialties ✔ Pleasant manner, reliable. ✔ Ability to consider issues from different point of views. ✔ End-oriented work capacity and problem-solving attitude. ✔ Ability to work with deadlines and under pressure. ✔ Ability to prioritise tasks and manage people. ✔ Ability to increase the whole team skills. ✔ Ability to generate commercial leads

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Posted in websphere commerce
6 comments on “SEO and Websphere Commerce: remove context-path on home page
  1. Mr. Portal says:

    pity that this is only the tip of the iceberg, as all the links pages are longish, with the aggravating circumstance that in this way you have the horsepower that can be reached terms are multiple addresses (the long and short) with a significant degradation of the same ranking ….. think people think before making the first step to get to the bottom of the iceberg does it take to develop a step or configurazion more ….. how dynamically rewrite the page ….

    • mfabbri says:

      Hi Mr. Portal, thanks for your comment.
      Can you explain better why this change can bring a significant degradation?

  2. mr.Portal says:

    Only becouse yuo ave the same page respond to more url…. the short and the long and seo don’t like it….:-))

  3. jeje says:

    this is an interesting article.
    But I think that urlrewriting on webserver side is not the only solution used to have this type of url in
    You probably have to customize the seourlmapper.xml file ?
    what is the solution to have in the url “nikegolf-nike-r-tech-sport-golf-bag-16507” when the name of the product is “NikeGolf Nike (R) Tech Sport Golf Bag” ?
    I’m trying to do the same on my commerce 7 site and I don’t know how to do …
    Could you help me ?
    Thank you

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